Privacy Policy | Digital Revenue Systems

1. Who We Are

Digital Revenue Systems, LLC ("DRS," "we," "us," or "our") builds and operates digital signage advertising networks in health clubs, country clubs, and sports and recreation venues across the United States. This Privacy Policy describes how we collect, use, and share information when you visit our websites, including digitalrevsystems.com and advertising.digitalrevsystems.com (collectively, the "Sites"), submit a form, book a meeting, or otherwise interact with us.

By using our Sites, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Sites.

2. Information We Collect

Information You Provide Directly

When you fill out a contact form, book a meeting through our scheduling tool, or otherwise reach out to us, we may collect:

Contact information: name, email address, phone number
Professional information: company or venue name, job title or role
Business details: venue type, venue location, and any other information you choose to provide in a message or during a conversation

Information Collected Automatically

When you visit our Sites, certain information is collected automatically through cookies and similar technologies:

Device and browser information: IP address, browser type and version, operating system, device type, screen resolution
Usage data: pages visited, time spent on pages, referring URL, click behavior, scroll depth
Location data: approximate geographic location based on IP address (we do not collect precise GPS location)
Advertising identifiers: data collected by advertising pixels and tags for the purpose of measuring ad performance, building audiences, and serving relevant advertising (see Section 4)

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries — When you submit a form or book a meeting, we use your contact information to follow up with you about your interest in DRS services.
To manage our sales process — Your information may be stored in our customer relationship management (CRM) system and internal business tools to track conversations, manage our sales pipeline, and provide you with relevant information.
To send marketing communications — With your consent or where permitted by law, we may send you emails about DRS services, industry news, or opportunities that may be relevant to your business. You can opt out at any time (see Section 7).
To improve our Sites — We use analytics data to understand how visitors use our Sites, identify areas for improvement, and optimize the user experience.
To measure advertising effectiveness — We use advertising pixels and conversion tracking to understand how visitors find our Sites and to measure the performance of our advertising campaigns.
To serve relevant advertising — We may use tracking technologies to show you relevant DRS advertisements on other platforms, such as Google, Facebook, and Instagram.
To comply with legal obligations — We may use or disclose your information as required by applicable law, regulation, or legal process.

4. Cookies and Tracking Technologies

Our Sites use cookies and similar tracking technologies to collect information and improve your experience. A cookie is a small data file placed on your device when you visit a website.

Types of Cookes We Use

Google Analytics (GA4)

We use Google Analytics 4 to analyze website traffic and usage patterns. GA4 collects information such as pages visited, session duration, traffic sources, and approximate location. Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.

Google Ads and Google Tag Manager

We use Google Ads conversion tracking and remarketing tags, managed through Google Tag Manager, to measure the effectiveness of our advertising campaigns and to show relevant ads to visitors who have previously interacted with our Sites. These tools may place cookies on your device and collect data about your browsing behavior. You can manage your Google ad preferences at Google Ad Settings.

Meta Pixel (Facebook / Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to create custom audiences for targeted advertising. The Meta Pixel collects data about your activity on our Sites, which Meta may use in accordance with its Data Policy. You can manage your Meta ad preferences at Facebook Ad Preferences.

How to Manage Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being placed. Please note that disabling cookies may affect the functionality of our Sites.

You can also opt out of interest-based advertising through:

5. Third-Party Services and Tools

We use third-party service providers to help us operate our business. These providers may have access to your personal information only to perform tasks on our behalf and are obligated to protect it. Our service providers include:

Website hosting and building: Duda
Analytics: Google Analytics (GA4)
Advertising: Google Ads, Meta (Facebook/Instagram)
Tag management: Google Tag Manager
Scheduling: Calendly
CRM and sales: Pipedrive
Email marketing: Third-party email marketing platform
Project management and internal operations: Google Workspace, Airtable, ClickUp

Each of these providers maintains their own privacy policies governing the data they process. We encourage you to review their respective policies.

6. Data Sharing and Disclosure

We do not sell your personal information.

We do not share your personal information with third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Service providers: We share information with trusted third-party tools and platforms that help us run our business (listed in Section 5). These providers act on our behalf and are contractually required to protect your information.
Legal requirements: We may disclose information if required by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

7. Communications

When you provide your contact information through our Sites — by filling out a form, booking a meeting, or otherwise reaching out — you may hear from us in the following ways:

Email: We may send you follow-up emails related to your inquiry, as well as periodic marketing emails about DRS services, industry insights, or opportunities we think may be relevant to your business.
Phone or text: We may contact you by phone or text message to follow up on your inquiry. Standard messaging and data rates may apply.

Opting Out

You can opt out of marketing communications at any time by:

Clicking the "unsubscribe" link at the bottom of any marketing email
Replying STOP to any text message
Contacting us at info@digitalrevsystems.com

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to an active business relationship (such as meeting confirmations or responses to your inquiries).

8. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete or anonymize it.

If you would like us to delete your information, please contact us at info@digitalrevsystems.com and we will process your request within 30 days.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to certain legal exceptions.
Opt-out of tracking: Manage cookie preferences through your browser settings or the opt-out tools listed in Section 4.
Opt-out of marketing: Unsubscribe from email or text communications at any time (see Section 7).

To exercise any of these rights, contact us at info@digitalrevsystems.com. We will respond to your request within 30 days, or sooner where required by law.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

Right to know: You can request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete: You can request deletion of personal information we have collected from you, subject to certain exceptions.
Right to opt out of sale or sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes as defined under the CPRA.
Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, email us at info@digitalrevsystems.com with the subject line "California Privacy Request." We may need to verify your identity before processing your request.

11. Children's Privacy

Our Sites are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at info@digitalrevsystems.com.

12. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Sites after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, your personal information, or our data practices, please contact us:

Digital Revenue Systems, LLC
Email: info@digitalrevsystems.com
Website: digitalrevsystems.com

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