THE GAP

You Invest to Attract New Members. Make Sure They See Everything You Have to Keep Them Invested in You.

Most clubs pour budget into acquisition and then rely on email blasts and a corkboard to communicate with members once they're in the building, but miss the opportunity to get their uninterrupted messaging in front of their members that are already engaged, spending money, and ready to spend more.

Email open rates are 20-30%

Your new class, your PT special, your smoothie bar promo — 70% of members never see it.

Apps are underused

Members open it to check in or book a class. They're not browsing your promotions.

Bulletin boards are invisible

Flyers go up, flyers go stale, nobody takes the tear-off tab. It's background noise. Digital marketing gets up to 400% more views.

Your TVs are playing ESPN

You already have screens in your building. They're just not working for you.

Turn the screens you already have into the most effective communication channel in your building.

DRS converts your existing displays — or helps you add new ones — into a managed digital network that promotes your services, engages your members, and can generate revenue from local and national brand partnerships.

Content scheduling and network management are included. You can upload your own designs, or DRS can handle creative for brand partners. You choose how much support you need.

Cardio Floor

30-60 minutes of captive attention. Members on treadmills and bikes are looking for something to watch. Give them something that actually benefits your business.

Locker Rooms

One of the highest-impact placement in any club. Members are undistracted, spending 10-20 minutes in a low-stimulation environment. This is where advertisers pay premium rates.

Lobby & Front Desk

First and last thing every member sees. Quick-hit messaging that drives awareness for today's classes, upcoming events, and time-sensitive promotions.

Stretching & Recovery

Members cooling down are in a relaxed, receptive mindset. Ideal for wellness-adjacent messaging — recovery services, nutrition, personal training upsells.

Juice Bar & Cafe

Members are pausing, socializing, spending. Screens here drive impulse purchases and promote add-on services while members are already in a buying mindset.

Gathering Areas

High-traffic pinch points where members gather before and after classes or activities. Promote upcoming sessions, instructor spotlights, and new program launches.

THE DRS NETWORK

 Independently Owned. Nationally Connected.

Here's the truth about digital advertising for independent fitness clubs: on your own, you're too small. National brands want national reach. Programmatic exchanges have minimum network requirements. The economics just don't work for a single club.

DRS changes that equation. By aggregating independently operated clubs into a unified network, DRS gives your screens the same appeal to brands that a Lifetime Fitness or Planet Fitness commands — without giving up your independence or your identity.

The result: brands that would never call a single club are now buying time across the DRS network — and your screens are part of that buy.

Network Scale, Local Control

Your club joins a network of 46+ venues and 261 screens. Brands see the scale. You keep full control of what runs on your screens — approve every category, block anything that doesn't fit.

National Remnant Buys

Clubs that opt in can access national programmatic ad exchanges — filling unsold screen time with paid impressions from brands buying across digital out-of-home networks. Empty or repetitive screen time becomes revenue.

Two Revenue Streams

THE GAP

Even the Conservative Math Makes Sense.

Every club is different — your market, your member demographics, your screen count, and your appetite for brand partnerships all factor in. We don't make revenue guarantees. But here's what the model looks like.

Local advertisers in the DRS network pay anywhere from $300 to $1,000+ per month per screen depending on market, placement, and audience. Clubs earn a percentage of that revenue. Programmatic fills add incremental revenue on top.

Your dedicated screen time lets you promote events, services, and announcements directly to members — driving measurable engagement and retention. Venues that opt into our brand partnership program earn revenue share, putting hard dollars back against your hardware investment.

CONTENT ONLY

Just Want Better Screens?

Not every club wants to run brand partnerships. Some just want a professional digital signage network for their own content — class schedules, promotions, announcements, member communications. DRS manages the network. You manage the message.

LOCAL PARTNERSHIPS

Your Community, On Display

Local businesses — restaurants, physical therapy, auto dealers, real estate — pay monthly to reach your members. DRS recruits and manages the relationships. You approve the categories and collect your share.

FULL PROGRAM

Local + Programmatic

Maximize every screen minute. Local partners fill the premium slots. Programmatic national brands fill the rest. Your screens are always earning, and DRS manages the entire operation.

"We already have TVs everywhere. Why do we need DRS?"

You already have screens — they're just not working for you. A TV playing cable news doesn't promote your classes, drive PT sales, or generate revenue from local businesses. DRS turns those same screens into a managed network that does all three. In many cases, you can use your existing displays.

"I don't have time to manage another vendor."

That's the whole point. DRS manages the network, the content scheduling, the brand relationships, and the reporting. Your involvement is approving categories and reviewing your monthly statement. Clubs with in-house marketing teams love uploading their own content. Clubs without them love that DRS handles it.

"Our members have headphones in. They're not looking at screens."

They're not listening — but they're definitely looking. Members on cardio equipment scan the room constantly. Digital screens with rotating visual content catch attention in a way that a static poster never will, and our displays don't use sound. DOOH recall rates in fitness venues are among the highest in the industry precisely because of this captive, repeated-exposure environment.

"We're not a luxury club. Will advertisers pay for our audience?"

Fitness club members across all tiers skew younger, healthier, and higher-income than the general population. Local businesses — restaurants, healthcare, auto, real estate — want to reach active, engaged people in their community. That's your membership. The DRS network also opens access to national brands through programmatic that you couldn't attract alone.

We wanted to work with DRS because it is in their name, Revenue. We saw the advertising of local businesses as a great revenue source. We tried it on our own, but not well. After watching a presentation from Taylor, I knew that working with DRS, we could capitalize on what our program could be within our clubs. The experience with DRS has been fun and exciting. Taylor and his team are a great group to work with and they are committed to the success of our program. 

Working with DRS has been phenomenal. Converting from our old system (cost center) to the new system (revenue generator) was virtually painless. They improved our existing content, and helped us reach our membership and surrounding community in new and exciting ways. - Owner

It elevates the clubs content with a level of professionalism versus other forms of internal marketing and also pays for itself and more with advertising.

I can’t say enough about how much of a game-changer Taylor and DRS have been for our digital marketing efforts inside our Health Clubs. Before working with Taylor and DRS, we were constantly dealing with issues with our Marketing TVs—including frequent downtime and technical glitches that left us frustrated. Since partnering with Taylor, everything has been running smoothly.

OUR BACKGROUND

We Didn't Start in Tech. We Started in the Club.

DRS wasn't built in a Silicon Valley office. It was built on the floor of a fitness club — learning what works, what doesn't, and what club operators actually need from a digital signage partner.

Our founders got their start at Hockessin Athletic Club, helping to grow it to over $300K in annual revenue from local sales alone. That playbook is the foundation of everything DRS does today. They helped build from the ground up and learned through experience what screen placements work, how to recruit local advertisers, and how not only to protect the member experience, but enhance it, while generating revenue.

Today, we're trusted by dozens of individually owned clubs and small franchises, from HVLP 24-hour gyms all the way through luxury fitness and wellness destinations.

Helped grow the digital program at Hockessin Athletic Club. Learned what screen placements, content strategies, and advertiser categories actually drive results.

Founded DRS to bring that playbook to clubs nationwide. Found the technology, built the advertiser network, and developed the operational systems to manage digital signage at scale.

DRS's advertising network represents over 185,000 gym members in 18 states from the east coast to the Big Island of Hawaii. These gym-goers visit their clubs an incredible 818,000+ times per month and hang for an average of 83 minutes per visit, giving advertisers good reason to put their message in front of this high-desirable audience.

We're ready for YOU to join our growing network!