WHERE SCREENS SPEAK LUXURY
Digital signage designed to elevate golf, fitness, and wellness experiences.
FOR BRANDS & ADVERTISERS
Your Next Customer Is at the Gym Right Now
DRS operates digital screens inside premium health clubs, country clubs, and sports venues across the country. Your brand gets in front of high-income, highly engaged audiences in the moments they're most receptive.
185,000+
Gym Members
818,000+
Average Monthly Gym Visits
$146.5k
Average Household Income
83 min
Average Dwell Time
DRS CLUB PARTNERS
THE OPPORTUNITY
Your Audience Isn't Scrolling. They're Present.
Online ads get blocked. Social gets scrolled past. TV gets muted. But inside a health club, people are physically present, mentally engaged, and spending 60-90 minutes with nothing competing for their attention.
DRS screens are mounted in high-traffic areas where members naturally pause: lobbies, cardio floors, locker rooms, and stretching zones. Your ad plays in a trusted environment where members already have their guard down.
Members visit 3-4 times per week. That's not a one-time impression. That's repeated exposure to your brand in a place they associate with positive choices.
DOOH vs. Everything Else
84%
ad recall — higher than TV (62%), social (48%), or online display (46%)
47%
brand lift from DOOH exposure
4x
more likely to drive purchase intent vs. static OOH
100%
viewable. Unskippable. Ad-blocker proof.
Sources: OAAA / Solomon Partners / Harris Poll 2024
THE 7-11-4 MARKETING FRAMEWORK
One Visit. Multiple Touchpoints. Compounding Awareness.
Modern marketing research says a prospect needs 7 hours of engagement across 11 touchpoints on 4 different channels before they buy. DRS accelerates that timeline.
7
HOURS OF ENGAGEMENT
Members spend 90 minutes per visit, 3-4 times a week. Your brand accumulates hours of exposure naturally, inside a space where attention isn't fractured by competing tabs or channels.
11
TOUCHPOINTS
Repeated gym exposure creates familiarity that drives members to explore your brand on social media, visit your website, and engage with your other marketing channels.
4
MARKETING CHANNELS
Digital out-of-home is the channel most marketers are missing. Pair DRS with your social, email, and paid campaigns to complete the omnichannel picture.
DRS doesn't replace your marketing strategy. It fills the gap that digital channels can't reach — physical presence in trusted environments.
THE DRS AUDIENCE
Premium Demographics, Proven Engagement
Aggregated data from the DRS network. These aren't projections — they're actual member demographics across our venues.
$146.5K
Average Household Income
62%
College Educated
52
Average Number of Plays Per Screen Per Day
86%
Of Visitors are In a Positive Mindset During Attendance
Age Distribution
Gender & Behavior
Your Audience Is Already There. Are You?
818,000 monthly visits. 83-minute dwell times. Audiences that earn $146K+ and visit 3-4 times a week. This is the advertising channel you've been missing.