THE UPGRADE

Vinyl Banners are Okay. Digital Billboards Are Better.

You already understand venue sponsorship — local businesses pay to be seen by your visitors. Digital screens don't replace that model. They supercharge it.

A single digital screen can rotate 10-20 sponsors instead of one. Content updates in seconds instead of weeks. Sponsors get animated, attention-grabbing placements instead of a sun-faded vinyl banner that everyone stopped noticing six months ago.



And between sponsor rotations, those same screens promote your own programming — tournaments, leagues, camps, registrations, concessions, and facility announcements.

STATIC BANNERS

✘ One sponsor per banner

✘ Printed, installed, forgotten

✘ Fades and tears over time

✘ Weeks to update

✘ Flat rate, no flexibility

✘ Can't promote your own events

DRS DIGITAL

• 10-20 sponsors per screen
• Animated, rotating content
• Always looks premium
• Updates in seconds
• Tiered pricing & seasonal rates
• Your content runs alongside sponsors
  

Indoor Sports Complexes

Soccer, basketball, volleyball, futsal — multi-court facilities that host leagues and tournaments year-round. Families spend 1-3 hours per visit in a contained environment.

Turf & Field Facilities

Multi-sport turf complexes with tournament traffic, travel teams, and regional events. High-volume weekends with hundreds of families from surrounding areas.

Recreation Centers

Community rec centers, aquatic centers, and multi-use facilities. Diverse programming draws families, seniors, and youth throughout the week.

Main Lobby/Entrance

Every visitor walks through here. High frequency, short dwell — ideal for event promos, sponsor welcomes, and daily schedule updates.

Concessions & Dining

Families waiting for food are a captive audience. Promote menu items, drive impulse purchases, and run sponsor content to parents in a spending mindset.

Spectator Viewing Areas

Parents watching games for 60-90 minutes. The longest dwell time in the facility. Premium placement for sponsors who want repeated, sustained exposure.

Court & Field Side

Visible to players, coaches, and spectators simultaneously. The digital equivalent of the sideline banner — but animated, rotating, and commanding higher rates.

Hallways & Corridors

High-traffic connectors between courts, fields, and amenities. Great for wayfinding, event promotion, and secondary sponsor placements at a lower rate.

Pro Shop/Registration

Where transactions happen. Promote merchandise, program registrations, and league sign-ups when visitors are already in a transactional mindset.

84%

DOOH recall rate — higher than TV, social, and online display

OAAA

76%

of youth sports parents make purchase decisions based on venue exposure.

Sports Facilities Companies

47%

Average HHI of youth sports families — significantly above national median.

 Aspen Institut

100%

Viewability. No ad blockers. No skip buttons. Every impression is seen.

OAAA/Vistar Media

WHY DIGITAL-OUT-OF-HOME

The Numbers Don't Lie

DOOH is the fastest-growing advertising segment in America — and your venue is exactly where brands want to be.

YOUR COUNTENT

Replace the PA Announcements and Paper Brackets

Beyond sponsor revenue, DRS screens give your facility a modern communication platform that keeps visitors informed and engaged throughout their visit.



You can upload your own designs or have your team manage the content directly. DRS handles the network, scheduling, and technical support — you control the message.

Tournament Brackets & Scores

Real-time brackets, scores, and standings on screens throughout the facility. No more running to the front desk to check.

League Registrations & Camp Sign-ups

Promote upcoming programs to families who are already in the building. Drive registrations while they're engaged, not from an email they'll ignore.

Weather Delays & Schedule Changes

Update every screen in the facility instantly when a schedule shifts. No PA system needed.

Concession Specials & Merch

Drive impulse purchases from hungry families. Feature today's specials, combo deals, and merchandise promotions on screens near the register.

REVENUE MODEL

Same Sponsors. Better Product. Higher Rates.

The local orthodontist, the pizza shop, the physical therapy clinic — they're already paying for banner space at your facility. DRS gives them a reason to pay more.

Digital placements are animated, rotating, and attention-grabbing. They can be updated seasonally. They can run different content for tournaments vs. league nights. And because one screen holds multiple sponsors, your total revenue per screen position increases significantly.



DRS can manage the entire sponsor relationship — recruitment, creative, scheduling, and billing — or work alongside your existing sales efforts. You choose the level of support you need.

The Digital Advantage

Static banner (1 sponsor)

$1,500/year

Same wall position, digital screen

1 Screen

Sponsors per "loop"¹

30²

Monthly rate per sponsor²

$500²

Annual Sponsor Income

BEFORE REVENUE SHARE

$180,000²

¹"Loop" refers to the length of the full rotation of ads and sponsors combined. We generally recommend a 20 minute loop divided into 15- and 30-second spots.



²Illustrative range. Actual revenue varies by market, screen placement, foot traffic, and sponsor demand. DRS provides custom projections based on your facility.